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DEBATE:

Can Twitter Make Money For Marketers?

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Pro:Twitter can make money for marketers

Con:Twitter cannot make money for marketers

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There are a number of viable businesses that have emerges around twitter, validating that money can be made from Twitter directly: Twitpay, Twollow, and TwittAd (how much monday not-withstanding) but I think your question, more to the point given the forum, is not how twitter makes money as a platform but how can businesses make money marketing with twitter. Personally, not much of a debate ;) That said, we have to look at the big picture. Twitter enables a company to engage more directly with its customers; it increases transparency to employees and management and publicly addresses customer service, complaints, and praise. Therein twitter enhances your brand (We can look to Zappos for evidence of this). As a forum in which to connect with enthusiasts, Twitter is fantastic for communicating news, product releases, and deals; driving more directly sales and accounting for that Money (Dell is a great case in point). Finally and broadly speaking, twitter generates traffic; tweets are integrated with Google and other search engines, links are followed (contributing to SEO if you don't use tiny URLs), and your updates are retweeted. Whether strengthening your brand and reputation, creating awareness, driving direct and indirect traffic, a form of effective direct marketing, or a platform upon which money is directly being made, Twitter makes money for marketers. Perhaps a more interesting question is... at what cost?

Started by:

seobrien

/ Posted on:

Wed 9.16.09 at 02:02PM

/ Filed under:

Social Media Marketing

/ Rating:

2 stars

/ Responses:

1 responses

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