What
The Red Cross & Social Media Discussion: Get More Blood to Save Lives Through Social Media
Who is the American Red Cross?
The American Red Cross Biomedical Services is a well known worldwide brand best known simply as The Red Cross. They play a critical role in our nation’s health care system and in many parts of the world outside of our borders. It is the largest single supplier of blood and blood products in the United States, collecting and processing more than 40 percent of the blood supply and distributing it to over 3,000 hospitals and transfusion centers nationwide. The Red Cross also plays a leading role in protecting the safety of donors and patients and increasing the availability of blood. It has been among the first to help develop and implement testing for infectious diseases and is frequently the single major contributor to clinical trials to improve blood safety. Providing life-saving blood products to patients is a key component of the Red Cross mission in addition to helping people in times of emergency and disasters.
BusinessOnLine and The American Red Cross Background
BusinessOnLine has been engaged with The Red Cross since the launch of their social media programs. Efforts started with surveying the organizations target audience to best determine the social media communities they actively participate in. The survey results were very helpful in determining the right branded platforms to launch as part of the overall social media program.
With the knowledge of where our target audience was congregating and an understanding of the business objectives, we launched several foundational elements that make up the social media outlets for this world renowned brand. Specifically, we launched a branded Facebook page, multiple regional Twitter accounts and developed Facebook applications. Going forward we have plans to enhance the brand’s presence in the targeted social media communities and the features and functionality of the newly launched website.
What We Will Discuss:
- What are some “self-fueling” campaign ideas that can be launched? The intention is to allow users to contribute content allowing the brand to apply limited resources to keep the campaign going?
- What would be an effective way to allow users to collaborate, motivate and support other users to volunteer or give blood (especially those who are scared of needles)?
- What should a brand of this size do about the more than 400+ Facebook brand pages that are not controlled by the brand?
- How do you manage the brand and reputation online when it’s under fire for helping Taliban soldiers?
Who
Greg Haines, American Red Cross Online Marketing Manager & Michael Weisfeld, Senior Online Marketing Strategist at BusinessOnLine
When
July 27, 2010 from 6:30 - 8:30 PM
Where
The W Hotel
421 West B. Street
San Diego, CA 92101
Cost
FREE
RSVP To: Lee Mills - Lee.Mills@gmail.com
More About Michael
Michael Weisfeld is Senior Online Marketing Strategist at BusinessOnLine. Michael is a seasoned business and technology analyst with vast experience directing custom integration projects for major consulting firms. Currently, his areas of expertise include Social Media, project management, SEO, internet and website strategy, and content management.